People often tell me that they don’t use LinkedIn. They may have an account that they set up a long time ago, but they don’t remember what their password is, and they haven’t looked at it for years. They think they don’t need it. They are wrong.
Here are the typical comments I hear: “I am a teacher…I don’t need LinkedIn.” “I am in business on my own…I have a website…I don’t need LinkedIn.” “I am not looking for a job…I am very satisfied where I am. I don’t need LinkedIn.” And so it goes. Everyone is wrong!
To those who believe that they are exempt from needing a LinkedIn profile that is fully optimized and ready for”prime time,” I cannot put it more plainly. You are just wrong! (Or, to quote one of my favorite Big Bang Theory TV characters, “You couldn’t be more wrong.”)
Everyone should be using LinkedIn. Period.
Just as billions of you around the world use and enjoy Facebook for family, friends, and fun, your LinkedIn profile is the virtual and literal “link” between you and the rest of the professional working world. Whether you are looking for a job or happily employed where you plan to stay until you retire, you need a fully optimized LinkedIn profile!
Why am I so passionate about this? As a Career Transition and Job Search Coach to teachers who are burnt-out and are looking to springboard into the business world as well as mid-career professionals who find themselves at a career crossroads for any of a variety of reasons, I believe that LinkedIn is rapidly becoming your new, online resume. Just as everyone needs to be able to present an up-to-date hard copy resume of their work experience, everyone needs an up-to-date and fully optimized LinkedIn profile.
I offer webinars and presentations on LinkedIn profile optimization, and I provide critiques of LinkedIn profiles for those who want advice on how to make the most of the features that LinkedIn provides. (My next webinar on LinkedIn Profile Optimization is next week, Thursday, July 21 at 7:00 p.m. EDT. To register, click here.)
In that webinar, I teach attendees the basics regarding what elements to include in a fully optimized LinkedIn profile starting with their photo. Frankly, I am stunned by the photos that some people use on their LinkedIn profile. They apparently don’t appreciate that LinkedIn is not Facebook. It is not Twitter. Nor it is Instagram, Pinterest, Snapchat or any other totally completely “social” social platform. LinkedIn is a social platform for professionals. Its express purpose is to allow professional people from all over the world to be able to connect with one another on a professional level and to network in a professional manner.
LinkedIn is where you can showcase yourself as a professional or as an entrepreneur in ways that you cannot duplicate anywhere as easily.
If you aren’t sure what you need to include to provide an optimized LinkedIn profile, I have had a graphic designer create a 14-point checklist designed just for my clients. It is graphically beautiful, but it also includes the practical and pragmatic graphics that convey how you can create a LinkedIn profile that includes the most important elements starting with your photo, your headline, your number of connections, and the need for you to customize your URL. I am offering it for only $1 even though I believe it is worth much more. This guide helps users understand exactly where everything should go and why.
No matter where you are on the career continuum, you may want to give this unique, one-of-a-kind LinkedIn Profile Highlights Checklist a look.
But if you aren’t yet convinced that you need to be setting up a LinkedIn profile, take a look at some startling facts:
- Over 430 million LinkedIn users around the world to date and growing by…
- 2 new members every 2 seconds.
- Over 128 million users in the United States alone
- Over 106 monthly unique visiting LinkedIn members
- LinkedIn is used in over 200 countries and territories in…
- Over 20 languages
- 70% of users are outside the United States
- 94% recruiters are using LinkedIn to look for talent
- There are 6.5 million active job listings on LinkedIn
Need I say more?
If you remain unconvinced, consider this one last fact of life. Nothing ever remains the same. You may be happily employed today, and your job might disappear tomorrow. It happens. Companies merge, and departments are phased out. Jobs are eliminated. Workforces are downsized. I know one man whose company decided to move across the country. He was invited to go along, but he chose to stay put for personal reasons. He had no idea how hard it might be for him to find an equivalent position in a speedy fashion. He had to start his job search from scratch and try to get it from 0 to 60 mph in a hurry. Had he been keeping his resume up to date and his LinkedIn profile optimized and ready, he could have shaved weeks off his search.
I don’t have to tell you that we live in precarious times. Nothing is guaranteed. Right now, however, I believe I can safely say that if you don’t think you need a LinkedIn profile, you are simply wrong, my friend. So why not fix it and get started on your profile right away?